Privacy Policy

1. INTRODUCTION

SAGAX ("we", "us", "our") operates www.sagaxstore.co.uk. This Privacy Policy explains how we collect, use, disclose, and process your personal data when you visit our website, make purchases, or interact with us. We are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly: When you visit our website or place an order, we may collect:

  • Name and contact details (email address, phone number).

  • Billing and shipping address.

  • Payment information (processed securely via Shopify and payment processors).

  • Order history and customer preferences.

  • Communications sent to our customer service team.

2.2 Information We Collect Automatically: We automatically collect certain information about your device, including:

  • IP address and device identifiers.

  • Browser type and operating system.

  • Pages visited and time spent on our website.

  • Cookies and similar tracking technologies.

3. HOW WE USE YOUR INFORMATION

We use your personal data for the following purposes:

  • To process, fulfil, and despatch your orders.

  • To calculate shipping costs and eligibility for free shipping thresholds.

  • To provide customer support and respond to enquiries.

  • To send order confirmations and shipping updates.

  • To improve website functionality and user experience.

  • To conduct analytics and monitor performance.

  • To comply with legal obligations and prevent fraud.

4. LEGAL BASIS FOR PROCESSING

Under UK GDPR, we process your personal data based on:

  • Contract: To execute your purchase agreement and deliver your goods.

  • Legitimate Interest: To improve our services and ensure security.

  • Consent: For marketing communications (withdrawable at any time).

  • Legal Obligation: To comply with tax and accounting requirements.

5. DATA SHARING AND THIRD PARTIES

We do not sell your personal data. We share information only with essential partners, including:

  • Shopify: Our e-commerce platform.

  • Payment Processors: Stripe, PayPal, Klarna, Apple Pay, Google Pay.

  • Shipping Partners: Royal Mail and trusted courier services (used to calculate delivery rates and execute despatch).

  • Analytics: Google Analytics.

  • All third parties are contractually bound to protect your data and use it only for specified purposes.

6. DATA RETENTION

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, typically 6 to 7 years for tax and legal accounting purposes. After this period, your data will be securely deleted or anonymised.

7. YOUR RIGHTS

Under UK GDPR, you have the following rights:

  • Right to Access: Request a copy of your personal data.

  • Right to Rectification: Correct inaccurate data.

  • Right to Erasure: Request deletion of your data.

  • Right to Object: Opt out of marketing communications.

  • Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO). To exercise these rights, contact us at contact@sagaxstore.co.uk.

8. SECURITY

We implement robust security measures, including SSL encryption for all data transmission and secure payment processing via PCI-DSS compliant providers. While we strive for absolute security, no method of internet transmission is 100% secure.

9. COOKIES

Our website uses cookies to enhance your experience. For detailed information, please refer to our Cookie Policy.

10. MARKETING COMMUNICATIONS

We may send promotional updates if you have provided explicit consent. You can unsubscribe at any time by clicking the "Unsubscribe" link in our emails or contacting us directly.

11. CHILDREN'S PRIVACY

Our website is not intended for individuals under 18 years old. We do not knowingly collect personal data from children.

12. INTERNATIONAL TRANSFERS

Your personal data is primarily stored and processed in the United Kingdom. If data is transferred internationally via our partners (e.g., Shopify), we ensure appropriate safeguards are in place.

13. CONTACT US

If you have questions or complaints regarding this policy, please contact us:

  • Entity: SAGAX

  • Email: contact@sagaxstore.co.uk

  • ICO Website: www.ico.org.uk